Design Attitude - Email Concepts

Email Concepts

Overview

Working on the VELO and GLO brands, I was responsible for designing engaging, high-impact email campaigns that aligned with each brand's visual identity and marketing objectives. Alongside campaign design, I developed a reusable library of modular content blocks and creative assets, enabling marketing teams to build future campaigns more efficiently while maintaining a consistent look and feel across all communications.

Email Designer

Creative CX

My role

Using Adobe Photoshop and Figma, I created email concepts from initial layouts through to polished, responsive designs, ensuring consistency across a wide range of customer communications. My work focused on producing visually compelling campaigns that promoted new product launches and customer engagement initiatives, while maintaining strong brand guidelines, clear messaging, and an intuitive user experience.

Softwares