Design Attitude

Skoda Website & Online Tools

Overview

My main tasks at Tribal on the Škoda website was to streamline user journeys and reduce friction by improving site navigation, content structure and overall usability. The client wanted to align design improvements with key business goals such as lead generation, product discovery and user retention.

UI/UX Designer

Tribal Worldwide

My role

I collaborated on a range of UI design initiatives for Škoda, focusing on enhancing their digital presence. Using Figma as the primary tool, I created wireframes, high-fidelity designs, and interactive prototypes across several web-based projects. My work included the development of new web pages and functional online tools for the Škoda website, ensuring a seamless user experience aligned with the brand's visual identity and UX standards.

Softwares