Design Attitude - Sports Rebrand

PokerStars Sports Rebrand

Overview

The brief was to create a brand that felt genuinely connected to the sport, with clean, impactful visuals that stood out in a competitive market. From visual identity and motion to branded content and campaign assets, the result was a bold and authentic look and feel that captured the energy and passion of live sport.

Integrated Designer

PokerStars

My role

At PokerStars, I played a key role in the development and launch of a new sports betting brand – transforming BetStars into PokerStars Sports. The project began with a strong focus on football, but every element was crafted with versatility in mind to ensure consistency and relevance across all major sports.

Softwares